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Agency Model vs. In-House: Pros and Cons for Businesses

Choosing the proper digital marketing agency business model might be critical to your firm’s success. This blog article will look at several business models for marketing companies. We’ll also discuss essential success factors and how to alter your agency’s business strategy for optimum development. 

What are the best agency model, creative agency models, and media agency models? What are the advantages and disadvantages of these models? What will the  Model of the Future Look Like? The top marketers continually ask themselves and their agencies, and, of course, Flock these questions.

At Flock, we commonly assist our customers in identifying and building new agency environments and developing and updating agency rosters to meet the ever-changing demands of their brands and consumers.

There are hundreds of these models, with many more variants! Flock categorizes them as five conceptual models, from which others are deduced. We provide custom-built solutions in collaboration with our customers and these five abstract concepts.

We will present the five most frequently used models below so that you may start thinking about what model is ideal for you, your businesses, and your customers. Each model may be applied to any field or across all agency functions and can work on a global, regional, or local scale.

Customer Experience Model:

The digital revolution has resulted in a surge of agency models that place data at the centre. These data-driven models provide completely integrated customer journey moments that matter. In this approach, agencies are assigned to various stages of the client journey (awareness, loyalty, etc).

Customer Experience Model

Work Model:

In this model, an advertiser would assign agencies based on deliveries (either by channel, media, or task, such as Brand X). It is the most “traditional” concept, and how many marketers have organized rosters. However, the technique has changed, and many advertisers are re-integrating or inventing new and appropriate labour categories and re-rostering.


This model is made up of an agency or holding firm network that is made up of multiple linked hubs that use talent based on market/brand maturity.

Bespoke Models:

The customer has highly detailed this agency solution to fulfil their demands. The advertiser will define which agencies will collaborate or co-locate to provide a seamless solution. The marketers often own the procedures, technology, and data sets that the agency employs.


This concept entails in-housing or insourcing talents that an agency often provides. It might imply that all or partial functions are relocated inside a customer organization. The advertiser may hire staff directly or ” rent” from an agency.

Which of These Agency Model is the Best?

These models have various practical advantages and disadvantages regarding control, management simplicity, agility, cost, etc. Before choosing a model, studying your future demands and analyzing each is critical. Before you commit, consider your existing situation, the change management effort, and essential dependencies and enablers.

Please contact us if you want to learn more about these models, what models other major marketers employ, or how to undertake an Agency Ecosystem Review. Having completed such studies for marketers such as Ford, McDonald’s, J&J, Gore, and BAT, we have a unique perspective.

What is a Marketing Agency Business Model? 

A marketing agency business model is a digital marketing firm’s operations blueprint. A marketing agency business model explains how the company generates income, connects with consumers, and offers services.

A performance-based agency, for example, may concentrate on producing quantifiable outcomes such as higher search engine rankings or more social media engagement.

They would frame their price around attaining these objectives, connecting their success directly to the success of their customers.

This strategy incentivizes the agency to continually offer high-quality work since their compensation is directly influenced by the outcomes they generate.

A well-crafted business model directs the agency’s strategy, services, income, and expenses. 

The model serves as a guidepost, guiding operational efficiency, market relevance, and profitability. It enables the agency to simplify operations, manage resources appropriately, and maximize performance.

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